Product pages capture demand; reference architectures create it
Product pages serve existing search demand. Reference architectures, benchmarks, and developer assets create the design-in pipeline. Both marketing tracks run on ABM + inbound.
Four solution kits
Each kit is a packaged design-in entry point: a named offer an account team can put in front of a target account, with a demo, evidence, and a clear next step.
Multi-Camera Edge AI Dev Kit
Multi-source capture, synchronization, NexVDO, DeepStream samples, and Jetson module options.AI NVR Modernization Kit
Existing cameras / VMS connected to edge analytics — SDI, HDMI, and IP streams.Robotics 360° Perception Kit
GMSL / MIPI cameras, Holoscan, ROS 2, and Orin / Thor platforms.Industrial Vision Design-In
FPGA capture, trigger, RDMA, benchmarks, BSP, and production validation.Channels mapped to the two marketing tracks
Blog / SEO
Engineering content (pillars A + C) targets the SEO topic cluster; every article carries a developer-asset conversion.
Google Ads
High-intent capture and Jetson-platform queries route to problem-oriented product pages and the Jetson selector.
ABM campaigns per segment: solution blueprints and design-in stories aimed at the named-account list. Current universe: 200 accounts.
Outbound / Sequences
Account-tiered outreach (Phase 2: Apollo) offering architecture reviews, EVKs, and compatibility validation.
Co-marketing
NVIDIA, camera, and ISV partner content (pillar E); GTC / Computex / ISC / Automate campaigns.