10 · Execution
Metric hierarchy
Every digital metric must trace back to the design-in pipeline—pageviews and social reach never substitute for business outcomes. Bars show strategic weight; Phase 2 replaces them with live values.
Qualified design-in opportunities
100Design wins
95PoC → production rate
90EVK / SDK intent
75Organic reach
45Conversion events
What counts as progress
1Reference architecture download
2Compatibility matrix / selector usage
3SDK sample / developer kit request
4Architecture review / benchmark inquiry
5MQL-to-SQL and partner-sourced pipeline
6PoC-to-production, volume forecast, recurring revenue
12-month roadmap
Three execution phases
0–90 days
Positioning & evidence
· Establish the Video-Native Edge AI category· Inventory products and evidence· Complete 4 reference architectures· Stand up the benchmark protocol· Rebuild website IA and the ICP list
90–180 days
Content engine
· 12 engineering articles· 6 hands-on technical demos· Compatibility matrix / selector· Design-In Program landing page· Partner joint solutions
180–365 days
Market amplification
· 3 named vertical case studies· NVIDIA / camera / ISV co-marketing· GTC · Computex · ISC · Automate campaigns· Thor-migration thought leadership· Marketing-to-design-win dashboard